HospitalityTech · Revenue Operations · United Kingdom
PubProfit System is an AI-driven, end-to-end revenue intelligence and commercial copilot platform tailored specifically for the UK pub and hospitality sector — shifting venues from passive, backward-looking EPOS reporting to active, real-time commercial logic at the point of trade.
Behavioural Profit Synthesis
A suite of proprietary models that synthesise dynamic local demand with front-of-house execution, bypassing the human error of manual spreadsheet forecasting. The system builds a dynamic trading profile for every venue — the precise balance of footfall, pricing strategy and event timing required for a profitable service.
Uses transactional and behavioural data to fingerprint the patterns of successful commercial actions, allowing expert-level revenue behaviours — such as optimal off-peak discount timing that maximises incremental profit rather than raw revenue — to be benchmarked and cloned across the team.
Automatically diagnoses the root causes of commercial quiet failures — blanket discounting on high-margin beers, poorly targeted social spend, unoptimised quiet hours — by analysing the delta between potential local demand and executed venue sales.
Virtually tests alternate event formats, pricing tiers and promotional bundles against historical sales data to find the safest, most profitable path before risking capital or inventory in the live venue.
Deconstructs a sudden market challenge into a clear, multi-step promotional and pricing workflow without requiring staff to guess the best action — removing the need to manually rebuild campaigns.
A structural profit graph that maps successful event chains to site-level P&L, generating reports that link venue-level interventions to overall footfall and gross profit.
A federated learning architecture where anonymised commercial DNA from independent UK operators continuously retrains predictive demand models — without exposing private transactional data.
Core Values
A relentless commitment to transforming raw transactional data into actionable, high-margin commercial outcomes.
Enabling independent venues to defend their margins against macroeconomic volatility through structured, proactive revenue governance.
Democratising access to enterprise-grade revenue management tools, ensuring independent operators have the revenue sovereignty to thrive.
Converting the complexity of dynamic pricing and event planning into low-friction, automated workflows that respect the fast pace of pub service.
Equipping pub managers with the verifiable, data-backed oversight needed to scale profitability without increasing administrative burden.
The Closed-Loop Commercial Logic Lifecycle
A continuous feedback loop that improves with every promotion, event and off-peak trading shift — linking raw venue data, intelligent marketing intent and actual financial outcomes.
Automated ingestion of EPOS trade reports, weather forecasts and local event signals — EPOS-agnostic, via API, with no till replacement.
Intent-to-Offer Auto-Synthesis deconstructs a sudden market challenge — a cancelled fixture, an unexpected heatwave — into a structured, multi-step promotional and pricing workflow.
Real-time, venue-specific prompts guide junior managers and temporary staff to expert-level commercial performance during live service.
Outcome-Learning Memory links every intervention to footfall and gross profit, so pricing rules and event formats that perform better are automatically prioritised and refined.
“Democratising access to enterprise-grade revenue management tools, ensuring independent operators have the revenue sovereignty to thrive.”
Target Customers
The UK pub and licensed hospitality sector contributes over £24.1 billion to the market, with the vast majority of enterprises operating as SMEs or independent operators.
SMEs standardising dynamic event tracking, reducing margin-eroding blanket discounts and automating off-peak demand generation.
Operators requiring unified cross-site commercial memory, strict adherence to high-margin pricing setups and verified promotional ROI.
Sites where real-time demand forensics avoid the prohibitive costs of wasted inventory or unoptimised staffing during time-sensitive fixtures.
Outlets needing to clone their commercial workflow DNA to onboard and manage a junior team without profit loss during management handover.
Business Model
A multi-revenue-stream SaaS model architected for UK-based independent pubs, gastropubs and mid-market hospitality groups — predictable costs, active margin defence.
Starter Plan
£50/mo
Monthly/annual fee per site; basic digital footfall tracking, historical sales dashboards, and localised event archiving.
Request pricingProfessional Plan
£150/mo
Advanced venue behavioural cloning, dynamic promotional fingerprinting, and real-time EPOS/marketing campaign synchronisation.
Request pricingEnterprise Plan
£300/mo
Custom margin erosion forensics, automated multi-site pricing strategy mapping, and federated Community Commercial Network (CCN) benchmarking access.
Request pricingOne-time supply and integration of digital booking systems, CRM configurations, and customised EPOS architectural mapping.
Custom on-site demand and pricing strategy audits of legacy promotional processes, baseline yield assessments, and initial team-wide Commercial Logic setup and training led by the founding team.
FAQ
It is an AI-driven revenue intelligence and commercial copilot platform for the UK pub and hospitality sector, shifting venues from passive, backward-looking EPOS reporting to active, real-time commercial logic at the point of trade.
No. The platform is EPOS-agnostic and connects by API, ingesting trade reports, weather forecasts and local event signals without any till replacement or capital expenditure.
Independent pubs and gastropubs, mid-market independent pub groups, high-volume sports bars and urban venues, and founder or landlord-led microbusinesses across the UK's 45,000+ outlets.
Three subscription tiers per site: Demand Core at £50/month, Yield Architect at £150/month and Profit Sovereign at £300/month. Optional one-off services are EPOS & API Sync at £600 per firm and a Venue Commercial Audit at a £500 implementation fee.
An 8-week pilot across 5 UK hospitality locations recorded a 28% increase in promotional contribution margins, an 18% reduction in discount and wastage indicators, new staff reaching full commercial proficiency in 14 days versus a 45-day average, and a 4.3/5 rating for Commercial Logic Value.
The Community Commercial Network uses a federated learning architecture, so anonymised commercial DNA retrains predictive demand models without exposing private transactional data. The platform is aligned with UK GDPR/ICO requirements, CMA fair-pricing guidance and local licensing objectives.
Enterprise EPOS provides passive transactional logs and generic dashboards provide static charts. PubProfit adds closed-loop predictive guidance at the point of sale, margin erosion forensics, hyperlocal demand integration and Outcome-Learning Memory that links interventions to gross profit.